Data privacy policy
Unless otherwise stated below, there is no legal or contractual requirement for you to provide your personal data, nor is it necessary for the conclusion of a contract. You are not obliged to provide this data and failure to provide it will not lead to any consequences. This applies only insofar as no information stating otherwise is provided during subsequent processing operations. Personal data is any information relating to an identified or identifiable individual.
Server log files
You can visit our website without providing any personal details. Every time you access our website, usage data is transmitted by your web browser and stored in server log files. This stored data includes, for example, the name of the page accessed, the date and time of access, the amount of data transferred and the requesting internet service provider. This data is used solely to ensure the smooth running of our website and to improve our services. It is not possible to link this data to a specific individual.
Data collection and processing when using the contact form
When you use the contact form, we collect your personal data (name, e-mail address, message text) only to the extent that you provide it. The purpose of processing this data is to enable us to contact you.
By submitting your message, you consent to the processing of the data you have provided. Processing is carried out on the basis of Article 6(1)(a) of the General Data Protection Regulation (GDPR) with your consent. You may withdraw your consent at any time by notifying us. This will not affect the lawfulness of any processing carried out on the basis of your consent up to the time of withdrawal. We will only use your e-mail address to process your enquiry. Your data will then be deleted, unless you have consented to its further processing and use.
Customer account
When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing in this regard is to improve your shopping experience and facilitate order processing. Processing is carried out on the basis of Article 6(1)(a) of the GDPR with your consent.
You may withdraw your consent at any time by notifying us. This will not affect the lawfulness of any processing carried out on the basis of your consent up to the time of withdrawal. Your customer account will then be deleted.
Collection, processing and use of personal data in connection with orders
When you place an order, we collect and use your personal data only to the extent necessary to fulfil and process your order and to deal with your enquiries. The provision of this data is necessary for the conclusion of the order contract. Failure to provide this information will mean that a contract cannot be concluded. Processing is carried out on the basis of Article 6(1)(b) of the GDPR and is necessary for the fulfilment of a contract with you. Your data will not be passed on to third parties without your express consent. The only exceptions to this are service partners needed to fulfil the contractual relationship or service providers whom we engage for processing orders on our behalf. In addition to the recipients specified in the relevant clauses of this data privacy policy, these include, for example, partners in the following categories: delivery service providers, payment service providers, stock management service providers, order processing service providers, web hosting providers, IT service providers, dropshipping retailers and tax advisers. In all cases, we strictly comply with the applicable legal requirements. The scope of data transfer is kept to a minimum..
Use of your e-mail address for sending newsletters
Independently of processing your contract, we use your e-mail address solely to send you our newsletter for our own marketing purposes, provided you have given your express consent for this. Processing is carried out on the basis of Article 6(1)(a) of the GDPR with your consent. You may withdraw your consent at any time and this will not affect the lawfulness of any processing carried out on the basis of your consent up to the time of withdrawal. You can unsubscribe from the newsletter at any time using the relevant link in the newsletter or by contacting us. Your e-mail address will then be removed from the mailing list.
Your data will be passed on to an e-mail marketing service provider for processing on our behalf. No data will be passed on to any other third parties.
Cookies
The cookie notice is integrated via Cookiebot (domain-specific, not static text).
Additional information about cookies
Cookies are stored on your computer. You therefore have full control over the use of cookies. You can prevent cookies from being stored and the data they contain from being transmitted by activating the appropriate technical settings in your web browser. Cookies that have already been stored can be deleted at any time. However, please note that, if you do this, you may not be able to make full use of all the features on this website. The links below provide information on how to manage cookies (including how to disable them) in the most popular browsers:
Chrome: support.google.com/accounts/answer/61416
Edge: support.microsoft.com/en-us/edge/manage-cookies-in-microsoft-edge-view-allow-block-delete-and-use
Mozilla Firefox: support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
Safari: support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Use of Google Analytics
On our website, we use the web analytics service Google Analytics, provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The purpose of this data processing is to analyse this website and its visitors. To this end, Google will use the information collected on behalf of the operator of this website to analyse your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and internet usage. The IP address transmitted by your browser as part of Google Analytics processing is not combined with any other data held by Google.
Google Analytics uses cookies that enable your use of the website to be analysed. The information generated by the cookies regarding your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymisation is enabled on this website. This means your IP address will be truncated by Google within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Your data may be transferred to the USA. An adequacy decision by the European Commission is in place for data transfers to the USA. Data processing is carried out on the basis of Article 6(1)(f) of the GDPR, on the grounds of a legitimate interest in designing the website in a way that meets users’ needs and is tailored to their requirements
You have the right, on grounds relating to your particular situation, to object to the processing of your personal data based on Article 6(1)(f) of the GDPR at any time.
Google Analytics opt-out plugin: tools.google.com/dlpage/gaoptout?hl=en
Google Analytics Terms of Service: marketingplatform.google.com/about/analytics/terms/us/
Use of Google Inc. ‘s remarketing or similar audiences function
On our website, we use the remarketing or similar audiences targeting function provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This function is used to analyse visitor behaviour and interests. Google uses cookies to analyse website usage, which forms the basis for providing interest-based advertising. Cookies are used to track visits to the website and to collect anonymised data on how the website is used. No personal data relating to visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown adverts that are highly likely to be based on the product and information pages you have previously viewed. Your data may also be transferred to the USA. An adequacy decision by the European Commission is in place for data transfers to the USA.
Data processing is carried out on the basis of Article 6(1)(f) of the GDPR, on the grounds of the legitimate interest in targeting website visitors with advertising.
Disable Google remarketing: support.google.com/My-Ad-Center-Help/answer/12155656?hl=en
Opt-out online advertising initiative: www.networkadvertising.org/choices/
Google remarketing privacy policy: www.google.com/privacy/ads/
Use of Google Ads conversion tracking
We use the online advertising program Google Ads on our website and conversion tracking (visitor action analysis) as part of this. Google conversion tracking is an analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
When you click on an advert displayed by Google, a conversion tracking cookie is stored on your computer. These cookies have a limited lifespan, do not contain any personal data and therefore cannot be used to identify individuals. If you visit certain pages on our website and the cookie has not yet expired, both we and Google can see that you have clicked on the advert and been redirected to that page. Every Google Ads customer is assigned a different cookie. It is therefore not possible for cookies to be tracked via Google Ads customers’ websites.
The information collected using the conversion cookie is used to compile conversion statistics. This tells us the total number of users who have clicked on one of our adverts and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that could be used to identify individual users.
Data processing is carried out on the basis of Article 6(1)(f) of the GDPR, on the grounds of a legitimate interest in targeted advertising and analysing the impact and effectiveness of such advertising.
Disable Google Ads: support.google.com/ads/answer/2662922
Opt-out online advertising initiative: www.networkadvertising.org/choices/
Google Privacy Policy: policies.google.com/privacy?gl=en
Use of Facebook retargeting
We use the custom audiences retargeting feature provided by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”) on our website.
The purpose of this feature is to target website visitors with interest-based advertising on the Facebook social network.
To this end, Facebook’s retargeting tag has been implemented on the website. When you visit the website, a direct connection is established with Facebook’s servers via that tag. This means that information about which of our web pages you have visited is transmitted to the Facebook server. Facebook links this information to your personal Facebook account. When you visit the Facebook social network, you will be shown personalised, interest-based Facebook adverts. Data processing is carried out on the basis of Article 6(1)(f) of the GDPR, on the grounds of a legitimate interest in the purpose set out above.
Facebook Privacy Policy: www.facebook.com/about/privacy/
Use of YouTube
We use the function for embedding YouTube videos provided by YouTube LLC (901 Cherry Ave., San Bruno, CA 94066, USA; “YouTube”) on our website. YouTube is a company affiliated with Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
This function displays videos hosted on YouTube within an iFrame on the website. The Privacy-Enhanced Mode option is enabled, which means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it sent to YouTube and stored there.
YouTube Privacy Policy: www.youtube.com/t/privacy
Duration of storage
Once the contract has been fully processed, the data will initially be stored in accordance with statutory retention periods – in particular those under tax and commercial law – and will then be deleted once these periods have expired, unless you have consented to further processing and use.
Rights of the data subject
Provided that the legal requirements are met, you are entitled to the following rights under Articles 15 to 20 of the GDPR: the right of access, the right to rectification, the right to erasure, the right to restriction of processing and the right to data portability.
Furthermore, under Article 21(1) of the GDPR, you have the right to object to processing based on Article 6(1)(f) of the GDPR, as well as the right to object to processing for the purposes of direct marketing.
Right to lodge a complaint with the supervisory authority
Under Article 77 of the GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that your personal data is not being processed lawfully.
Information regarding stored data
You have the right to request information about data we hold about you. To exercise this right, please contact Data Protection Officer, Helge Neundorf (datenschutz(at)rosskopf-partner.com).