A Shopping Centre with New Dimensions
At the end of 2008, the Westfield London Shopping Centre was opened, an indoor shopping centre whose dimensions in area and exploitation potential can only be described as ‘spectacular’. It is the largest urban shopping centre ever built in Europe – a city within a city. That this shopping centre has been connected with its own subway station on the London transport network suggests the magnitude of this intra-urban consumer world.
The internal life of this empire of progressive experience offers an enormous wealth of shopping and recreational possibilities, to include spas, sports and culinary facilities. Westfield integrates exclusive designer boutiques and fashion shops with supermarkets and dry cleaning stores, all under one roof. You can also find banks and pharmacies there, as well as cinemas and restaurants, whose international diversity offers a vast selection to satisfy the tastes of its visitors.
The idea of an all-encompassing shopping experience is not new, but in the aesthetic and functional development of the internal infrastructure, the segment design, the choice of materials and technical implementation of innovative ideas were translated into formats that are best described as ‘avant-garde’. The fact that in a complex of this magnitude, the floor-plan, orientation signs and information platforms are fundamentally important factors goes without saying. The futuristic design of the individual objects, which fit perfectly into the overall structure and are impressive with their extravagant design, is particularly fascinating.
The international gastronomic spectrum of the restaurant area corresponds to the individualistic and differentiated composition of the corresponding counter areas. Here, too, the interplay of stylistic unity and distinctive features was resolved to perfection.
As long-standing specialist in the processing of solid surface materials and in the field of high-quality shop-fitting, Rosskopf + Partner has wide-ranging experience that is well-documented by a number of impressive projects. International contracts of considerable capacity have already been successfully completed. With their participation at the Westfield London Shopping Centre, Rosskopf + Partner was again able to put its outstanding engineering expertise to the test and, once again, with significant success, completed one of the largest projects in its history.
Ring-shaped direction signs with integrated LCD touch screens were developed to provide intelligent interactive orientation within the centre. The modules, which are on the leading edge of such technology, demonstrate significant three-dimensional shaping of the solid surface material and appear to be formed from a single casting. Two information desks constructed with futuristic designs and interactive LCD touch screens enhance the shop search possibilities within the shopping mall. Rosskopf + Partner was able to resolve the challenging task of integrating technological elements into very extravagantly shaped objects. Several backlit signs with printed panels and a series of signs providing directions to the toilet facilities complete the comprehensive orientation system.
Free-Standing Sales Counters and Displays
For each of the open sales counters, a pylon and a medium-height free-standing anchor wall were manufactured using the solid surface material HI-MACS® by LG Hausys. The individual logo for each manufacturer provided contrast to the single design theme that was built into the sales counters throughout the mall. The display cases, which house flat panel screens for the presentation of commercials, are splatter-resistant to liquids and equipped with an integrated outlet pipe to protect the display screens.
Construction Information Board
Design wayfindings + displays: Pearson Lloyd, London
Building owner: Westfield Group
Material: Solid surface material HI-MACS®
Location: London, UK
Photography: Michael Zirn